Why?
Granita is a customizable set
of tools that kickstarts
your business
with a ready-to-enjoy brand
identity and a social-first communication strategy.
Our name recalls a traditional
Italian dessert, made
with hand-scraped ice
and flavored with fresh fruit
or juice.
The result is a simple, refreshing
and delicious delicacy:
exactly how a new brand strategy should feel.
Mission
Our mission is to give small
entrepreneurs and businesses
all the necessary tools
to make their brand shine
right from start.
As freelancers who previously worked
in big advertising agencies, we know
the struggle to promote oneself
while cutting costs.
So here’s our challenge: provide our professional support to those who need it, while keeping
an eye on the budget.
And that’s how Granita joined the game.
Granifesto
IT'S SO EASY TO OVERCOMPLICATE THINGS.
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Like when we start a project from scratch and finally
give ourselves the credit we know we deserve.
How many doubts, setbacks, second thoughts,
hours of sleep we'll never get back.
It takes a while to shake off the false comfort of the grayscale,
where it's other people's words that define us.
But once we discover the brightness of our own colours,
we never want to let them go.
Sometimes this new sense of freedom can feel tricky to handle,
but once we get used to it, it teaches us to prioritise our efforts,
ease the weight of expectations, and let our dreams lift us up.
We can't pretend that our journey will be a smooth ride,
but we won't deny ourselves the satisfaction of having at least tried.
IT'S SO EASY TO OVERCOMPLICATE THINGS.
THE HARDEST PART WILL BE BELIEVING IN OURSELVES,
ACKNOWLEDGING THAT WE TOO HAVE SOMETHING TO SAY,
AND THAT IT MATTERS.
Get to know us better
Greta Trentin
COPYWRITER
I grew up in digital agencies
as a social-first Content & Community Manager for big and international brands.
In 2021, I switched to freelancing
to become a full-time Copywriter
and Transcreator.
From then on, I worked for big and small brands,
ranging from Italy to the US,
with a focus on tone of voice and branding.
From my home-office in Perugia I develop
distinctive brand voices that help businesses talk
and listen to their people. When not working,
I’m busy having fun with tennis, yoga, singing
and Bollywood dancing.
COPYWRITER
Giulia De Chirico
ART DIRECTOR
I'm Giulia, a Senior Art Director
& Brand Designer.
After 9 years of creative campaigns
for international brands, I switched career from the top advertising agencies
across Italy and the Middle East
to a new exciting journey
in the freelancing world.
Today, I help small businesses shine
with the big-brand expertise.
I’m passionate about photography
and traveling, and I love filling my days
with tons of things to do.
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ART DIRECTOR